For decades banks, credit unions, and other financial institutions have mailed statements, invoices and other print communications to their customers. Typically these statements would arrive with several separate advertisements inserted along with the statement, invoice or letter. These inserts are generally expensive because of production and added postage costs. However, for many banks and credit unions these inserts represented a profit center by selling the insert to advertisers or by selling other products to clients.

Are you tired of paying to insert several advertisements into your statement envelopes that you know will simply go from the mailbox to the trashcan?

What if there was a process that would eliminate the waste of inserts and still allow banks, credit unions, and financial institutions to make offers or use the statement as a vehicle to deliver marketing messages?

If you are a looking for an answer to one of these questions; TGI Direct has your answer: Transpromo.

What is Transpromo?

Transpromo represents a new era of transactional print. Transpromo is the process of integrating marketing messages into transactional documents to maximize and target the time your documents spend in front of your customers.  Transpromo uses current and cutting edge technologies in digital variable printing and collateral management software to place marketing and other client communications directly on the white space of statements and other transactional documents.  The marketing messages can be static or variable and driven by your historical and customer data.

Why Transpromo?

• Only 4% of consumers do not read their bills and statements.*

• The average consumer spends 2-3 minutes looking at a statement with 20% spending 5 minutes or more.*

• Reduces the need to print and insert marketing communications reducing waste, costs, and increasing the    readership of the message.

• Can serve as an educational opportunity.

*USPS Household Diary 2007