Finally the missing link! Here are the facts:

• Customers respond to relevant messages and their level of response increases as messages are integrated across media channels.

• The Right Message delivered at the Right Time is the key to today’s marketing efforts.

• More customers are using the Internet for research.

• A recent DMA study indicated that one out of three direct mail recipients prefer to respond online.

• A personalization/‘talk to me’ approach is elemental to success and inspires increased response from hand raisers.

• Postage increases are scheduled to occur again in 2009.

TGI’s Personal URL technology provides a private screening of your product or service through a micro site that complement your direct mail campaign. When recipients visit their Personal URL, they visit a private and secure landing page built specifically to support the direct mail piece they have received. While the customer navigates you are able to ask questions, collect information, and truly develop a sense of what they want. The bottom line… Knowing what your customer wants, when they want it, and how they want it delivered can be the defining moment that can begin or end the relationship.